Jones Road What The Foundation in Golden: My Honest Review
Welcome, beauty enthusiasts! Today, I’m diving deep into a product that’s been generating buzz in the makeup world: Jones Road What The Foundation (WTF) in the shade Golden. As someone who appreciates a natural, “your skin but better” look, I was eager to try this offering from Bobbi Brown’s new venture. Does it live up to the hype? Read on for my honest, unfiltered review.
What is Jones Road What The Foundation?
Jones Road Beauty, founded by the iconic Bobbi Brown, is all about simplifying makeup and focusing on clean, high-performance products. Buy From Amazon. What The Foundation isn’t your typical foundation; it’s described as a tinted moisture balm designed to even out skin tone and provide light to medium coverage. The promise? Healthy, glowing skin without the heavy feel of traditional foundation. But is it actually achievable?
First Impressions: Packaging and Texture
The packaging is simple and utilitarian, reflecting the brand’s no-fuss philosophy. It comes in a jar, which some may find unhygienic, but I personally don’t mind as long as I use clean fingers or a spatula to scoop out the product. The texture is where things get interesting. It’s thick and emollient, almost like a balm, which is why it’s crucial to warm it up in your hands before applying.
I was surprised by the initial texture. It’s definitely not your typical liquid or cream foundation. It feels more like a very rich moisturizer, which is both a pro and a con, depending on your skin type. People who struggle with dry skin may find this product very hydrating.
The Shade: Golden
I chose the shade Golden, described as a tan with golden undertones. As someone with warm-toned skin, I thought this would be a good match, and thankfully, it is! It blends seamlessly into my skin, providing a natural-looking warmth and evening out my complexion. It’s important to check the Jones Road website for shade descriptions, as they are quite accurate.
Application: The Key to Success
Application is where I believe many people either love or hate this product. Because of its thick texture, it’s essential to warm it up between your fingers before applying. This helps to break down the balm and makes it easier to spread. I prefer to apply it with my fingers, as I find it gives the most natural finish, but you can also use a damp sponge or a dense brush.
Here’s my recommended application method:
- Scoop out a small amount of product. Remember, a little goes a long way!
- Warm it up between your fingers until it becomes more pliable.
- Dab it onto your face, focusing on areas where you need the most coverage.
- Blend it outwards, using gentle patting motions.
- Build up coverage as needed, but be careful not to overdo it, as it can look heavy.
Don’t expect this foundation to completely cover blemishes or imperfections. It’s designed to even out skin tone and provide a natural-looking finish, not to create a flawless, airbrushed look. If you have significant discoloration or acne, you may need to use a concealer in conjunction with this foundation.
Coverage and Finish
As mentioned earlier, What The Foundation provides light to medium coverage. It’s perfect for those days when you want a “no-makeup makeup” look. It evens out my skin tone, blurs minor imperfections, and gives my skin a healthy glow. The finish is dewy and luminous, which I personally love, but it may not be ideal for those with very oily skin.
If you prefer a matte finish, you can easily mattify it with a setting powder. However, I would recommend using a light hand, as too much powder can make the foundation look cakey. A light dusting of powder in the T-zone is usually sufficient.
Wear Time and Longevity
I’ve worn What The Foundation for several hours, and I’m impressed with its wear time. It doesn’t completely disappear or fade away, but it does tend to get a bit dewier as the day goes on. If you have oily skin, you may need to blot your face periodically to control shine.
I also noticed that it doesn’t settle into fine lines or wrinkles, which is a major plus for mature skin. It keeps my skin looking hydrated and fresh throughout the day.
Who is This Foundation For?
I believe What The Foundation is best suited for those with dry, normal, or combination skin. If you have oily skin, you may find it too emollient and dewy. It’s also a great option for mature skin, as it doesn’t accentuate fine lines or wrinkles.
If you’re someone who prefers a natural, “your skin but better” look, you’ll likely love this foundation. It’s perfect for everyday wear and for those who don’t like the feeling of heavy makeup on their skin.
Pros and Cons
Let’s break down the pros and cons of Jones Road What The Foundation:
Pros:
- Natural-looking finish
- Hydrating and moisturizing
- Doesn’t settle into fine lines or wrinkles
- Provides light to medium coverage
- Suitable for dry, normal, and combination skin
- Good for mature skin
Cons:
- Can be too emollient for oily skin
- May not provide enough coverage for those with significant imperfections
- Requires warming up before application
- Comes in a jar, which some may find unhygienic
Comparison Table: Jones Road WTF vs. Traditional Foundations
To better illustrate the differences, here’s a comparison table:
| Feature | Jones Road What The Foundation | Traditional Foundations |
|---|---|---|
| Coverage | Light to Medium | Light to Full |
| Finish | Dewy and Luminous | Matte, Satin, or Dewy |
| Texture | Thick and Emollient | Liquid, Cream, or Powder |
| Skin Type | Dry, Normal, Combination, Mature | All Skin Types (depending on formula) |
| Application | Requires warming up; best applied with fingers or a damp sponge | Can be applied with a brush, sponge, or fingers |
| Longevity | Good; may require blotting for oily skin | Varies; often requires setting powder and touch-ups |
| Key Benefit | Natural, healthy-looking skin | Can provide flawless, airbrushed look |
| Best For | Everyday wear, no-makeup makeup look | Special occasions, when more coverage is desired |
Alternative Products to Consider
If you’re not sure if What The Foundation is right for you, here are a few alternative products to consider:
- Ilia Super Serum Skin Tint SPF 40: This tinted serum provides light coverage and a dewy finish, similar to What The Foundation. It also contains SPF, which is a bonus.
- Glossier Perfecting Skin Tint: This is another great option for those who want minimal coverage and a natural-looking finish. It’s very lightweight and comfortable to wear.
- Laura Mercier Tinted Moisturizer: A classic tinted moisturizer that provides light coverage and hydration. It’s available in a wide range of shades.
My Final Verdict
Overall, I’m quite impressed with Jones Road What The Foundation in Golden. It’s not a traditional foundation, but that’s what makes it so unique. It provides a natural, healthy-looking finish that’s perfect for everyday wear. While it may not be suitable for those with very oily skin or those who prefer full coverage, it’s a great option for anyone who wants a “no-makeup makeup” look.
I appreciate that it’s hydrating and doesn’t settle into fine lines, making it a great choice for mature skin. The key to success is in the application – remember to warm it up before applying and build up coverage gradually.
Would I repurchase it? Yes, I would! It’s become a staple in my makeup routine for those days when I want a natural, effortless look.
Where to Buy
You can purchase Jones Road What The Foundation on the Jones Road Beauty website or at select retailers. You can conveniently purchase it on Amazon. Buy From Amazon
Tips and Tricks for Using Jones Road What The Foundation
- Start Small: Begin with a tiny amount of product and build as needed. Over-application can lead to a heavy or greasy feel.
- Warm It Up: Emulsifying the balm between your fingers is crucial for smooth application. Don’t skip this step!
- Use a Damp Sponge: If fingers aren’t your thing, a damp beauty sponge can help blend the product seamlessly.
- Set Wisely: If you have oily areas, use a light dusting of translucent powder only where needed.
- Mix It: Try mixing What The Foundation with a drop of facial oil for extra hydration and glow.
Addressing Common Concerns
I’ve noticed a few recurring concerns about this product, so let’s address them directly:
- “It’s too greasy!”: This is usually due to using too much product. Start with a tiny amount and build gradually. Also, ensure you’ve warmed it up properly.
- “It doesn’t provide enough coverage!”: This foundation isn’t designed for full coverage. If you need more coverage, use a concealer on specific areas.
- “It looks cakey!”: This can happen if you apply too much product or use too much powder. Use a light hand and focus on blending.
Jones Road: More Than Just Foundation
While What The Foundation is a popular product, Jones Road Beauty offers a range of other clean and effective makeup products. I encourage you to explore their other offerings, such as their Miracle Balm, Just A Brow Gel, and The Mascara.
My Overall Rating
I give Jones Road What The Foundation in Golden a solid 4 out of 5 stars. It’s a great product for those who want a natural, healthy-looking complexion, but it may not be suitable for everyone.
I hope this review has been helpful! If you have any questions, feel free to leave a comment below.